| Tytuł | A Multi-Channel Advertising Budget Allocation Using Reinforcement Learning and an Improved Differential Evolution Algorithm |
| Publication Type | Journal Article |
| Rok publikacji | 2024 |
| Autorzy | Li M , Zhang J , Alizadehsani R , Pławiak P |
| Journal | IEEE Access |
| Volume | 12 |
| Słowa kluczowe | Advertising , Budget allocation with constraint , Complexity theory , Costs , differential evolution , Heuristic algorithms , Market research , marketing , Optimization , Q-learning , Reinforcement Learning , Resource management , Social networking (online) , social networks |
| DOI | 10.1109/ACCESS.2024.3429359 |
